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Coach x WNBA
A photo and video campaign for Coach x WNBA to celebrate the league’s future, centered on five WNBA rookies – Paige Bueckers, Kiki Iriafen, Sonia Citron, Hailey Van Lith, and Aneesah Morrow. The campaign was built around a series of short films that gave each athlete space to define what “Courage to Be Real” meant to them, highlighting their individual stories of resilience and authenticity while positioning Coach as a partner amplifying their voices and shaping the cultural tone of the season
Role: Associate Creative Producer + Post Producer
✷ Collaborated with a large cross-functional team of internal and external freelancers across LA and NYC
✷ Supported NYC-based production team remotely – facilitating PM onboarding, contracts, insurance, and accounting wrap
✷ Managed video post-production workflows, including edit timelines, workback schedules, feedback rounds, client communication, and final delivery across multiple formats
✷ Oversaw post-production for x15 photo deliverables, coordinating with retouching vendor, photographers, and Senior Art Directors while managing client feedback and final delivery
✷ Collaborated with internal and freelance designers on OOH installation for 2025 WNBA All-Star Weekend in Indianapolis
Credits
Agency
Client
Executive Creative Director
Creative Director, Art
Senior Art Director
Director, Athlete Films
Photographer
Director of Narrative
Executive Creative Producer
Senior Creative Producer
Associate Creative Producer
Senior Post Producer
Editors
Assistant Editors
Music + Sound Design
Color
Revery
Coach
Dustin Edward Arnold
Zak Marx
Lauren French
Vivian Kim
Heather Hazzan
Sara Magness
Jay Florence, Stacy Lorts
Rachel Lowden
Karlee Boon
Jake Lowden, Max Solomon
Alex Gilbert, Matt Hogan, Noah Kendal, Michael 'Middy' Ofori-Attah
Chris Hackett, Emil Schönström
Glue Factory Sound
Company 3 / Matt Osborne
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